BUSINESS SETUP AND MARKET STUDIES

Build on facts. Launch with confidence.

Expanding into Australia works best when two engines run together: a clear market study to validate demand and a clean, compliant business setup to execute. ATIS delivers both—end-to-end.

Who this is for?

International SMEs and mid-caps entering Australia for the first time

Investors considering an acquisition + scale strategy

Founders testing product–market fit before committing capital

Family offices and groups seeking property + operating structures

The issues people face

Market understanding

  • Fragmented data and mixed signals about demand, pricing, and competitors
  • Underestimating state-by-state differences (NSW vs VIC vs QLD, etc.)
  • Regulatory blind spots (industry licences, import rules, privacy/data)
  • Over-reliance on partners without independent validation

Business setup

  • Choosing the wrong structure (Pty Ltd vs branch vs JV) and tax impacts
  • Delays with banking, ABN/TFN, GST, and payroll setup
  • Missing employer obligations (superannuation, WHS, awards/EBAs)
  • Talent + visas: unclear pathways and timelines for key hires
  • No go-to-market engine (sales ops, CRM, contracts, pricing, SLAs)

What we do?

MARKET STUDIES (Evidence before execution)

Objectives
  • Validate market size, growth, and profitability
  • Map competitors, channels, pricing, and customer expectations
  • Identify regulatory constraints and entry barriers
  • Quantify investment requirements, risks, and milestones
  1. Discovery & hypotheses – your goals, success metrics, initial assumptions
  2. Desktop research – industry data, policy settings, import/export, grants
  3. Voice of market – expert interviews, buyer/partner calls, pilot leads
  4. Competitive & pricing analysis – value curve, willingness-to-pay, margins
  5. Go-to-market model – routes to market, partners, territories, phasing
  6. Financials & risk – 3-year P&L scenarios, sensitivity, risk register
  7. Recommendations – “enter / test / pivot / wait” with next-step playbook
  • Executive summary (10–12 slides)
  • Detailed report with data sources and assumptions
  • Competitor matrix & pricing benchmarks
  • GTM plan (ICP, messaging, channels, partner map)
  • Financial model with scenarios and unit economics
  • Action roadmap (90/180/365 days)

BUSINESS SETUP (From entity to first invoice)

Scope
  • Entity & governance – structure selection, ASIC/ABN/TFN/GST, shareholder docs
  • Tax & accounting – registrations, chart of accounts, payroll, BAS, Xero setup
  • Banking & payments – local accounts, merchant services, invoicing
  • Legal & compliance – licences, contracts (MSA, ToS, NDAs), WHS, privacy
  • Employment & migration – contracts, awards, super, policies, visa pathways
  • Ops stack – CRM (HubSpot), project tools (monday.com), e-sign, data security
  • Go-to-market ignition – pricing, SLAs, partner onboarding, first pipeline
Ready to expand into Australia? Contact us